The Outlook at Arapahoe Station
—Denver, CO
2023
Full Creative Suite
Logo Design
Brand Board
Brochure - Digital
Website
Email Campaign
This design direction was driven by the power of simplicity—using bold, geometric shapes to build a cohesive and instantly recognizable brand identity. These elemental forms work together to create clarity, impact, and a strong visual rhythm across every touchpoint. Additionally, every email is animated, introducing dynamic motion that brings the brand to life and adds energy to the digital experience. A bold typeface pairs seamlessly with these strong shapes, amplifying the brand’s presence within the market.
Original brand direction and logo design
Animated email campaign—emails 1 & 2 (out of 4 total)
Click image to visit website
Credits—
Marketing strategy & project management: Diane Stewart
Content development: Laura Schneider
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