525 Market
—San Francisco, CA
2023
Full Creative Suite
Logo Design
Brand Board
Brochure - Digital, Printed
Website
Email Campaign
RealtyAd Campaign
Wall Graphics
This brand was designed with a darker, more masculine edge—striking a balance between exclusivity and understated luxury. The goal was to create a “members-only” feel, setting the tone for a first-of-its-kind, multi-million dollar amenity floor within the building, unlike anything else in the San Francisco market. A deep, moody palette anchors the design, allowing the photos and information to shine along with the brand. Elegant type choices and dark colors help create a brand that feels bold and sophisticated.
Original brand direction with client’s previous existing logo
Click image to view email campaign
Click image to visit website
Marketing Center wall graphics
Email campaign design—partnered with Jiyoon Jung and Anna Gromski
Realtyad campaign design—partnered with Jiyoon Jung
Credits—
Marketing strategy & project management: Diane Stewart
Content development: Laura Schneider & Diane Stewart
Logo design: Sarah Nock
*The information, materials, and content presented on this website may include data or other intellectual property owned by Cushman & Wakefield. All such content remains the property of Cushman & Wakefield and is used here solely for visual and informational purposes.