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Altair

 

Altair

—Sunnyvale, CA


 

2024

Full Creative Suite

Logo Design
Brand Board
Brochure - Digital, Printed
Website
Email Campaign
RealtyAds Campaign
Flyers - Tour Path, Parking
Window Graphics


Rooted in both nature and the cosmos, this brand draws inspiration from two defining elements of the property: an expansive living wall in the lobby and the name of the street it’s on, Altair, meaning the brightest star in the Aquila constellation. A starry night sky is subtly threaded throughout the materials, while a rich, natural color palette brings in the warmth and texture of the living wall—adding an organic contrast to the clean lines of the design. At the center of this brand is a hand-drawn “A,” an elegant yet personal set of logos that reflect the bespoke, one-of-a-kind quality of the building. Designing with simple color blocking, understated typefaces, and thoughtfully structured layouts, this visual system allows the logos to shine and positions the brand as a true standout in the market.

 

Original brand direction

Click image to view email campaign

Altair logo mark

Click image to view flyers

Click image to visit website

RealtyAd campaign example


Email campaign design: partnered with Anna Gromski
RealtyAd campaign design: Sarah Nock

Credits
Marketing strategy & project management: Diane Stewart
Content development: Danny Sherbun
Website design: Sarah Nock

 
 

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