Altair

Sunnyvale, CA

[ 2024 ]

Full Creative Suite

Logo Design
Brand Board
Brochure - Digital, Printed
Website
Email Campaign
RealtyAds Campaign
Flyers - Tour Path, Parking
Window Graphics

Rooted in both nature and the cosmos, this brand draws inspiration from two defining elements of the property: an expansive living wall in the lobby and the name of the street it’s on, Altair, meaning the brightest star in the Aquila constellation. A starry night sky is subtly threaded throughout the materials, while a rich, natural color palette brings in the warmth and texture of the living wall—adding an organic contrast to the clean lines of the design. At the center of this brand is a hand-drawn “A,” an elegant yet personal set of logos that reflect the bespoke, one-of-a-kind quality of the building. Designing with simple color blocking, understated typefaces, and thoughtfully structured layouts, this visual system allows the logos to shine and positions the brand as a true standout in the market.